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I’m excited to bring you guys a series for the month of June on starting a blog!
When I first gained an interest in blogging, I did a ton of digging and research. It took a lot of time and I realized how helpful it could be for someone to have all the resources I used in one place.
Today I’m going to share how to make sure your name/handle is available on multiple platforms (so you don’t have that oh crap! moment when you realize it’s taken on Facebook), my opinion on the whole “niche” thing, and choosing the best platform for social media.
Ready? Let’s go!
1. Choose a name that is meaningful and has a good ring to it.
Don’t take this step lightly or rush through it! Your whole brand is going to grow through the name. I’ve seen a lot of “obvious” names out there, my goal with meremoi was for it to be unique and something that might pique people’s interests enough to want to see what it meant and what it’s about. For more on why I chose the name meremoi, visit my about me section.
This can prove to be difficult, as you’ll find when checking across the different social media platforms to see if it’s available for use or not.
2. Pick a “niche”… or don’t.
Everywhere I looked the advice was the same: you have to pick a niche to grow your audience. Not just any niche but a specific, narrowed down section to grow your audience from. This was really hard for me to do as I have a lot I’m interested in writing about so it put me off from starting my blog. I thought if I couldn’t choose the perfect niche I’d eventually be bored with writing or nobody would be interested in reading. *note that if you’re blogging, you have to be doing it for the right reasons, those being for the joy of writing and creating content
I realized the terror of picking the right niche with my varied interests was next to impossible. So I narrowed down what I wanted to write about to get started. Then I did just that, I started.
Every blog is unique to the person so you have to decide what is right for you. I didn’t want to hold back anymore so I chose to just start writing and allow my niche to develop itself. It’s been amazing to see all the ideas I’ve had over the past month. I wouldn’t have that, nor the experiences of things I’ve learned, if I hadn’t started!
Which leads me to the point that I believe consistency is more important than choosing a niche. I think buckling down, writing, and staying accountable to a schedule will show you what you’re capable of and get the creativity flowing so you can see where your niche is.
Nobody gets it right the first time, get the process going so you can start learning!
3. Check the name across platforms
When I first had an idea for the name, I started with Instagram as I felt that was the most important handle to have simplified. Facebook is very saturated so to get the exact name you want is rarer. I settled with facebook.com/meremoiblog as someone else had my handle. It made sense for me as it was an easy adjustment, specific to what I’m doing, and kept the name short. This might not be an ideal choice for everyone, at which point you might want to consider other name variations.
A great way to do this is to use Namechk. You can search almost all platforms at one time to see where you stand in the name game.
If your .com is taken that can be a big sign to choose another name for starting your blog. Or you can get really creative with the different types of domains. For example, I could have done meremoi.blog or if you wanted to us a name like Travel with Me you could do travelwith.me. A great tool for finding name variations is Name Mesh.
While you will probably only want to use one or two platforms for social media, as I’ll explain next, I find it wise to snag the handle on various platforms at the get-go because later it probably won’t be available (especially once you start growing and getting your name out there).
4. Choosing a Platform(s)
When starting out it’s best to choose no more than 2 social platforms for sharing. Why? Because blogging can be incredibly overwhelming and producing too much content can make it actually oversaturated. Focusing on one or two will save your sanity and allow you to truly shine in your areas of interest. Plus it’s easier to manage!
If you’re picky about where you share, you’ll have more time to focus on what really matters: your content.
Here are just a few examples of the popular platform choices. I’m sure posting about it is redundant but maybe it will help you narrow down your choice.
• Instagram is great if you’re a visual person and enjoy taking photos. This is a huge hit for me so it’s my number one choice and where I’ve been focusing on improving first and foremost.
• Facebook sharing is best if you have established an audience or have truly killer content that will make others want to share, share, share. It can be a great way to piggyback off an established account with friends and family in real life. Building a page for your blog to share through will add professional appearance so if you share it on your personal Facebook it’s likely to spark the interest of your peers.
• Twitter for the short & sweet. If you’re good at coming up with witty remarks that you think people would be all over, this should be your choice. It’s more for the writers out there who can create quotes on a whim and write appealingly.
• Pinterest is another mostly visual platform. It can be a great tool for sharing if you know how to harness it properly, and there is plenty of information on the web for learning that. Best for sharing wardrobe inspirations, recipes, tips, and blog articles.
5. Repurposing Your Content
Remember, the best thing about your awesome content is that you can repurpose it over the different platforms. If you’re writing a blog post for the day you can use the same photo to promote your post.
The Canva app makes it easy to make graphics for the platform(s) you’re using while keeping them unique.
• Instagram: edit a photo from the article to promote your post
• Facebook: share an excerpt of the content or a link to another article relating to your blog post
• Twitter: choose your best quote to share and make it tweetable
• Pinterest: design a shareable image with a click-worthy headline, something you would be interested in yourself
The biggest advice I can give you is to start today and don’t procrastinate.
Don’t let the fear hold you back, jump in for the ride and make the commitments to yourself. Be accountable and show up, consistency is key.
Stay tuned for next weeks continuation, where I’ll be discussing how to set up your own WordPress with Bluehost!